Arena 01 The Floor
- Question drafted
- Bill analysed
- Committee briefed
Parliament and Assemblies
Where your voice becomes law. We prepare the questions, the briefs and the bill analysis that make a member hard to ignore.
See legislative assistancePolitical consultancy for every election, ward to Parliament
The strategy behind every mandate.
Strategy for anyone who contests an election or holds a mandate, from the ward to Parliament. We plan campaigns, support legislative work and shape the message. A named team, always reachable.
Our conviction
A mandate is not won on polling day. It is built decision by decision, long before. We help leaders make each one well.
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01
Diagnose
We study the constituency, the cadre and the opposition before any money is spent.
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02
Design
One written plan: narrative, coalitions, calendar and chain of command.
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Deliver
An embedded team runs the plan, reports weekly and corrects fast.
Where mandates are won
Three arenas. One mandate.
Elections are won on the floor of the House, on the street, and by young people who decide to show up. We work in all three, for every kind of election.
Arena 02 The Street
- Booths mapped
- Lanes walked
- Grievances logged
Delhi and every street in India
Where trust is built. Booth by booth and lane by lane, we learn what people need and make sure they hear you first.
See campaign managementArena 03 The Youth
- Squad recruited
- Captains trained
- First walk done
Youth mobilisation
Where the next mandate starts. Young volunteers, trained and organised, carry a message further than any poster.
See the ResidencyIllustrations. The game-style panels are for display and do not show real results.
Services
Four disciplines. One team.
Choose the support you need. Each service works alone or as part of one integrated mandate plan, for any election.
Show me what this means for
01
Political Support
Day-to-day strategic counsel. Constituency intelligence, stakeholder mapping and rapid response, so you are never the last to know.
- Constituency intelligence
- Stakeholder mapping
- Grievance tracking
- Rapid response
02
Campaign Management
End-to-end command of the campaign, from candidate positioning to polling day. One plan, one accountable team.
- Booth micro-planning
- Volunteer mobilisation
- War-room operations
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Legislative Assistance
Research and drafting that makes your voice count where decisions are made: questions, debates, bills and committees.
- Questions and notices
- Bill analysis
- Debate briefs
- Committee preparation
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Strategic Communications
One narrative on every channel. Speeches, media, digital and community messaging that stays on message when it matters.
- Narrative architecture
- Speechwriting
- Media and digital
- Crisis communication
The Residency
From Sansad to Sangathan
The 360° Practitioner Residency in public policy, legislative strategy and war room execution. Four weekends, live online, and one day in Delhi. Twenty seats a month, small enough to know your name. You do not read about political work. You do it, and hand it in every week.
A new batch every month
APS-MMYYYY
15Batch Seats
per batch
5Inner Circle
seats per batch
The four weekends
Hover or tap a weekend to see the curriculum.
Weekend 1 · Saturday and Sunday
The system
Audit a leader. Read a constituency.
- The 360° political map: how party, war room, legislature and consultancy divide the work
- Constituency profiling: demographics, swing margins and pressure groups
- The leader audit
- Sunday seminar: inside a leader’s office, with a working legislative fellow or senior political secretary
Assignment 1
Choose a real MP, MLA or youth leader and start their 360° dossier.
Weekend 2 · Saturday and Sunday
Policy to politics
Turn policy into promises. Draft for Parliament.
- Manifesto engineering: three-point guarantees voters understand
- The chargesheet (Aarop Patra) built from CAG reports, budgets and RTI data
- Pressure groups and pre-election town halls
- Sunday seminar: questions, Zero Hour, Rule 377 and Private Member Bills
Assignment 2
Draft a 2-page manifesto and chargesheet for your leader’s constituency.
Weekend 3 · Saturday and Sunday
The war room
Command the narrative. Run the ground.
- Inside a war room: daily grids and one narrative across states
- Speechwriting and framing for rallies and policy addresses
- Padyatras, booth verification and youth mobilisation
- Sunday seminar: media, spokespersons and the 60-minute crisis playbook
Assignment 3
Finalise a 30-day war-room and ground calendar and one rally speech.
Weekend 4 · Saturday and Sunday
The pitch
Defend your dossier. Tell your story in Delhi.
- The “Hire-Me” pitch in two live panels of up to ten, 8:00 to 11:00 PM
- The business and career of political consulting
- Career track matching: Legislative Aide, War Room Strategist or Constituency / Sangathan Associate
- Sunday in New Delhi: the Story Circle, practitioner stories, the placement desk and certificate handover
The pitch
Pitch your finished 360° dossier as if to the leader, then tell your story in Delhi.
Mastery
1 of 4 weekends explored
The Hire-Me pitch
Explore all four weekends to unlock.
How a batch runs
Saturdays are pure classes. Sundays are seminars with people who do this work. Everything runs live on Google Meet (IST): Saturdays from 8:00 to 10:00 PM and Sundays from 11:00 AM to 1:30 PM. The Weekend 4 Saturday runs three hours for the live pitch panels, and the last Sunday is in person in New Delhi. Every weekend asks for one piece of work, and every piece of work opens the next door.
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Weekend 1 The system
- Saturday
- Auditing a constituency and a leader.
- Sunday
- Inside the leader’s office, with a guest.
- Assignment
- Start your 360° dossier.
- Opens
- A live case on a real leader.
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Weekend 2 Policy to politics
- Saturday
- Manifesto, chargesheet and coalitions.
- Sunday
- The parliamentary toolkit, with a guest.
- Assignment
- 2-page manifesto and chargesheet.
- Opens
- Live critique of your drafts.
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Weekend 3 The war room
- Saturday
- Narrative, speeches and sangathan.
- Sunday
- The media room: media and crisis.
- Assignment
- 30-day war-room calendar and a rally speech.
- Opens
- A live crisis drill.
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Weekend 4 The pitch
- Saturday
- The live pitch panels and the career guide.
- Sunday
- In person in New Delhi: the Story Circle.
- Assignment
- The full dossier, pitched live.
- Opens
- Your track, the certificate, your portfolio sent on.
- Four live Saturday classesPure classes, led by Aayushman.
- Three Sunday seminarsGuests from leaders’ offices, legislative work and party media.
- A finished leader dossierBuilt weekend by weekend and pitched in Weekend 4.
- The Delhi gatheringThe Story Circle, convocation, certificate handover and the next batch’s orientation.
- A room of twentyA small group that knows each other by name and keeps in touch.
Enrol
Twenty seats. Two ways in.
Fifteen people join the batch. Five join the Inner Circle, with four 1:1s with the founder and a LinkedIn and political CV rebuilt around their work.
Enrolling now: the next batch
Batch Seat 15 per batch
₹6,000one-time, per person
- Four live Saturday classes
- Three Sunday seminars with guest practitioners
- The Delhi gathering and convocation
- Weekly assignments with live critique
- Your own leader dossier and portfolio
- CV and career support, with best-effort placement support (no placement is guaranteed)
- Consideration for project work with the firm
- A peer group of nineteen others
Inner Circle 5 per batch
₹10,000one-time, per person
Everything in the Batch Seat, plus:
- A LinkedIn and political CV overhaul
- Four 1:1s with the founder, one a week
- First look when APS shortlists for consulting projects
15 Batch Seats 5 Inner Circle seats
The certificate and career support are earned: hand in every weekly assignment, attend all four Saturday classes and at least two Sunday seminars. No job or placement is guaranteed to anyone.
Pay online by UPI, card or netbanking through a secure payment gateway. We never see or store your card details.
Take it with you
The full picture, and the people in it.
The Residency brochure
The programme, what you learn each week, the founder’s message, the Story Circle in Delhi, both seat types and the batch calendar, in one PDF you can read, save or forward.
Voices from the batch
Batch 1 is about to begin. What participants say will be published here, in their own words and with their permission.
Questions people ask
Who is the Residency for?
Students and recent graduates, young professionals changing lanes, party and youth-wing workers, aspirants for any election from ward to Parliament, and researchers, writers and communicators. You need curiosity and four free weekends. Weekend 1 starts from how the system works.
How many people are in a batch?
Twenty. Fifteen Batch Seats and five Inner Circle seats. We keep it small so every participant is known by name.
When do batches start, and what do the codes mean?
A new enrolment window opens every month. The code is APS, a hyphen, the month and the year. Batch 1 is APS-122026 (December 2026), Batch 2 is APS-012027 (January 2027) and Batch 3 is APS-022027 (February 2027). The site always shows the batch that is enrolling now.
Is it online or in person?
Classes and seminars are live online on Google Meet: Saturdays from 8:00 to 10:00 PM and Sundays from 11:00 AM to 1:30 PM, IST. The last Sunday of every batch is an in-person gathering in New Delhi, built around storytelling, which also orients the next batch.
What if I live outside Delhi and cannot attend the final Sunday in person?
You still pitch live on Saturday. You receive your certificate digitally and by courier, and your dossier is forwarded all the same. Coming in person is highly recommended, but it is not required.
What do I need to earn the certificate?
Hand in every weekly assignment, attend all four Saturday classes and attend at least two of the Sunday seminars. The same requirements open career support. Neither is sold on its own.
Will I get a job?
No one is promised a job or a placement. Every participant who meets the requirements gets career support and our best effort at placement in MPs’ offices and political war rooms. Strong work may lead to project contracts with the firm.
What is the difference between a Batch Seat and the Inner Circle?
The Inner Circle includes everything in the Batch Seat, plus a LinkedIn and political CV overhaul, four 1:1s with the founder, and a first look when we shortlist for consulting projects. There are only five of those seats in each batch.
What if the batch I want is full?
The next enrolment window opens a month later. Choose it and your seat is held while you pay.
How do I pay?
Online, by UPI, card or netbanking, through a secure payment gateway. We never see or store your card details.
Institutional trust
Rigour of a platform. People behind it.
Political work is personal and the stakes are public. Every engagement is led by a named principal and a dedicated team. Tools support them. They never replace them.
Human-managed
A named principal and a dedicated team on every engagement. You know who is accountable and how to reach them.
Confidential by design
Need-to-know access, secured working files and signed confidentiality before any strategy is shared.
Compliance first
Plans are reviewed against election law and the Model Code of Conduct before they are executed.
Evidence over noise
Decisions rest on verified ground intelligence and data, not rumour, vanity metrics or hunches.
Contact
Start with a private briefing.
Tell us about your election, your term or your ambition. A senior member of the team reads every message and replies personally.
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We reply personally. No auto-responders, no sales scripts.
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A confidential call. We listen first and sign confidentiality before specifics.
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A scoped proposal. Clear objectives, team, timeline and fee.
Prefer email? hello@aayushman.example